By Mark Solomons
This is a very interesting article. Only way things will change is if the food makers themselves try to push the consumer to eat all the food they purchase which we all know will never happen. This article is worth the read though.
Do you know that thirty three percent of all the food being produced in the Netherlands is never actually eaten? Media is catching up on it and tons of articles have been written on the subject so far. I mean, the European Union declared 2014 The Year Against Food Waste. A noble quest if you consider that every year nearly one billion tons of food (100.000.000.000 kilograms) is being wasted in the EU. But with numbers and statistics showing this alarming number of this squander, the real question still remains: why would we attempt to reduce food waste? Here are three reasons.
1. Food is perishable and can only be used once
When I was younger and I wouldn’t finish the food on my plate, my mom used to sting my conscious by saying the famous words “the poor children in Africa could have eaten that, boy”. Obviously this will never happen, because no distribution network in the world will manage to get my leftovers in these parts of Africa in time. Also, some of these consumables have already travelled the half the world. They will not do that again. A supermarket, grocery shop or wholesaler is often their last stop before being consumed, if being consumed of course. The odds only being two to one that it will ultimately end-up in your stomach is shockingly low. We don’t just waste perfect consumables, we waste entire product life cycles and we waste the opportunity to do something more meaningful with these delightful eatables.
2. Food is the human source for energy
If you haven’t eaten for a while you probably feel a bit agitated or slow by now. Food is truly our body’s fuel and eating it is often not only a necessity, it can also be a delicious and social activity. Leaving out the debate that some foods are better then other, we are heavily reliable on our food production. With the growing world population chances are that at some point resources may not cover de world’s food demand. Although the insect population may still
secure this problem, it makes more sense to cherish the beauty of the food that we have now and allocate our resources more apt, instead of spilling tons.
3. Good food waste is very expensive
Food waste occurs in many stages in the supply chain, a mere example is crop being wasted because it does not comply with a certain size or look. An average supermarket looses about 2.500 euro’s per week on food waste. All supermarkets combined in the Netherlands loose approximately 600 million a year and it is calculated that food waste costs the Netherlands in total 4.4 billion per year. This is an unimaginable number. And it doesn’t just stop with the loss of good food. Think about the resources, land, energy and transportation that are all being wasted too. Eventually we are all paying for this one-way ticket to the garbage container. Now, doesn’t this make you mad? Because it is madness!
Neat offers a unique and revolutionary solution to optimize the food supply chain by introducing the platform neattoeat.com. We want to start with connecting supermarkets and restaurants. For more information check our website. Support our concept by liking us on social media and spread the words: “More taste, no waste”, that is NEAT.